Carnaby Street

To spread festive cheer and meaningful impact, Carnaby Street partnered with Global’s Make Some Noise to unveil their all new “Into The Light Christmas Lights” Display on Capital XTRA. With pop-ups, performers and special offers throughout, the partnership aimed to blend holiday magic with the spirit of giving. ​

Our partnership objective was to pre-promote and celebrate the light switch on event​ and continue to drive coverage awareness of Carnaby Street throughout the festive period.

The partnership launched with a bang with Capital XTRA sending along their leading Breakfast Show presenters, Rob & Shayna Marie for the live switch on event.​The event was promoted across on-air, digital and social, alongside acompetition to win a hotel stay, theatre tickets, dinner, and a shopping spree voucher to spend on Carnaby Street. With supporting social posts from Capital XTRA, Global’s Make Some Noise and Rob & Shayna Marie’s personal accounts, we made sure the Carnaby switch on was hard to miss! Heart presenter Pandora Christie even made an appearance, filming fun social content with Carnaby Street shoppers.

We continued our fundraising throughout the Christmas period. From fundraising at the Gingerbread Shed, with 15% of proceeds donated to Global’s Make Some Noise, to Steel Band Choir events, this was definitely a festive and feel-good brand partnership!