Digby Brown

As the proud hero sponsor of Heart Scotland’s incredible activation, Digby Brown were at the very heart of Des’s Great Walk to Glasgow.

With sheer determination, Des laced up his hiking boots and embarked on an extraordinary challenge- walking over 52 miles from Fife to Glasgow in just 24 hours. Every step of the way, Des and the Heart Scotland team had the unwavering support of Digby Brown behind them.

The partnership’s impact stretched far and wide, with an impressive six-week brand presence across Heart Scotland. Digby Brown’s involvement went beyond just sponsorship- Craig Semple, Director of Marketing, and Fraser Oliver, CEO, even joined Des live in the studio to share their thoughts and rally support for the challenge.This was a key integration moment and allowed for the brand’s key messaging to cut through.

From on-air storytelling, digital presence, and real-time encouragement, Digby Brown’s support resonated with audiences across the country, making Des’s Great Walk to Glasgow a truly unforgettable campaign.

And we’re excited to be working with them again in 2025!