Winter Wonderland

As part of our 2024 partnership with Hyde Park Winter Wonderland, we created unforgettable memories for the incredible people supported by our charity partners. They attended Winter Wishes Day, with our very own Will Manning who joined in the fun and made it extra special, from prizes to festive treats.

It didn’t stop there - we also teamed up with Capital FM to bring the festive cheer! With a massive weekly reach of 9.7 million listeners, we promoted the eventthrough bespoke audio over the span of two months. From multiple live reads to on-air trails, we made sure the magic of Winter Wonderland was heard far and wide!

Our partnership delivered some truly star-studded content moments at Hyde Park Winter Wonderland. We hit the red carpet at their VIP Night, chatting with celebs about their Christmas traditions. We even convinced a few to sing us their favourite festive tunes!

We also had some exciting opportunities to add extra value to our partnership with Winter Wonderland. This included exclusive live reads across Heart, Radio X, Smooth, and Capital Xtra, with presenters hyping up Preview Night and all the must-see attractions—from the twinkling ice rink to mulled wine, festive food, games, and prizes.

And to top it all off, some of Global’s biggest names shared the magic on their own social channels, tagging Winter Wonderland’s official account and hashtags, organically amplifying Winter Wonderland’s reach and making sure the festive fun was truly unmissable!