Whether it’s going towards one of our funding areas, allowing us to raise more money in the future or making sure our charity is well run, every pound counts.
For every pound spent by Global’s Make Some Noise, 81p goes on our charitable work, 18p is invested to grow our income for the future, and 1p ensures that our organisation is well run.
We give large grants to small charities so they can make a big difference. We aim to work with charities for three years through a carefully tailored package of support. Our grants fund vital equipment and life-changing services to help children and young people living with illness, disability or lack of opportunity. This includes therapy, counselling, nursing and support groups.
We spend each year raising money for over 30 small charities across the UK. With our support, many charities can bring to life a new project that’s desperately needed in their communities. For others, it means they’re able to continue running the only service of its type in the area, or even the country. Our support doesn’t end with a grant. We continue working closely with charities, building on their project delivery work and tracking their impact in the years to come.
Giving a voice
We give a voice to small charities because they struggle to get heard. We raise awareness of their life-changing work across our platforms, events and through Global’s radio brands – Heart, Capital, Classic FM, Smooth, LBC, Radio X, Capital XTRA and Gold. Global has an audience of 25.2 million listeners across the UK, and we share our charities’ stories with them from radio stations up and down the country. This support is vital in helping charities to reach new audiences, strengthen awareness of their causes and find more families in need.
Giving a hand
We train small charities in marketing, digital and media, to boost their skills and build sustainability. We gather industry experts to share their time, expertise and creativity to benefit the charities, the families they support and the communities they are embedded in. Working together, we help small charities to make more noise for themselves by developing their skills and improving communications with their audiences. Our model is unique and provides long-term benefits to the charities.
The Big Music Project
From 2013 up until July 2018, we worked with the Big Lottery Fund to deliver the Big Music Project, an employability programme for unemployed young people across the UK. The Big Music Project helped more than 10,000 young people build skills and take their first steps in the creative industries.
We invest in our fundraising activities to ensure we can raise vital funds for our charitable work. Building and honouring strong relationships with our supporters is a priority, so we invest in our marketing and communications to engage our audiences and inform them of the impact their money has made. We track and invest in the fundraising activities that grow our income year-on-year, including an investment on innovation to develop new ways of raising money for the future.
We put robust systems in place to help us run the charity effectively and efficiently. Our governance costs ensure that we are compliant with all relevant charity regulation and fundraising standards.
*The cost of central support, including central management is a function which supports more than one area of activity and is therefore split proportionately across all activities.