Capital and Monopoly teamed up to bring the iconic board game to life for Global’s Make Some Noise through Roman’s Monopoly Mission.
Capital Breakfast team were challenged to unlock £100,000 ‘Community Chest’ for Global’s Make Some Noise.
Capital, the UK’s number one hit music brand, joined forces with Hasbro, the Global Play and Entertainment company, for a Monopoly themed breakfast show challenge centred on the board game’s famous ‘Community Chest’ in aid of Global’s Make Some Noise.
From 17th-21st May, live on Capital Breakfast with Roman Kemp, Roman’s Monopoly Mission will see Monopoly ‘open up’ its Community Chest to give back to communities most in need across the UK. It follows the announcement earlier this year that Monopoly will be updating the Community Chest Cards from 2022 for the first time in its 85+ year history.
FIVE DAYS, FIVE CHALLENGES AND FIVE FAMOUS MONOPOLY BOARD LOCATIONS
The Capital Breakfast presenter will take on five Monopoly–themed challenges at iconic locations across London, alongside his co-hosts Sian Welby and Sonny Jay.
The challenge begins on Monday 17th May and with every successfully completed task, the Capital Breakfast team will receive a key. On the final day, (Friday 21st May) Roman, Sian and Sonny will collect a master key from Mr Monopoly himself to unlock Monopoly’s Community Chest and secure £100,000 for Make Some Noise.
HELPING COMMUNITY PROJECTS AND LOCAL CHARITIES
Make Some Noise gives a voice to small charities tackling some of the biggest issues affecting our society by working with Global, the Media and Entertainment group. The money raised from Roman’s Monopoly Mission will go towards keeping crucial services going, such as food banks, domestic violence and mental health helplines, carer support, community projects and employment programmes.
Emma Bradley, Managing Director, Global’s Make Some Noise, said:
“The past year has created huge obstacles for disadvantaged people across the UK, leaving many people reliant on community led projects and local charities. We are so grateful for the support of such an iconic brand in Monopoly and of course, to the Capital Breakfast team for bringing this amazing challenge to life. Roman’s Monopoly Mission will help Global’s Make Some Noise to continue supporting small charities which improve people’s lives. We can’t wait to see the game unfold!”
Anne Leonhardi, Marketing Director North Europe at Hasbro, added:
“We are excited to be partnering with Capital Breakfast to help communities nationwide. Global’s Make Some Noise is an incredible charity, which delivers much needed support, awareness and funds to aid the well-being of communities up and down the UK. We hope that in an inevitable year of change, through the opening of the Community Chest, we can help give back and support those individuals and communities in need.”
To follow Roman’s Monopoly Mission, tune in to Capital on FM, DAB digital radio, the Capital app, on Global Player on your smart speaker (“play Capital”), iOS or Android device and at capitalfm.com and watch on Global Player.